Shanghai Tour

Monday November 26, 2018

WeChat article plus reflections from shareholders who attended

In early November the Company broke new ground and invited a delegation of shareholders for a brief tour of Shanghai market, the hub for lobster success in China.

The first day was a chance to settle in and begin to familiarise ourselves with a city of 27 million people. Day two started with an intense three hours in the classroom at the Consul General Office, participating in presentations from the NZ Trade & Enterprise team, Serene Deng BDM Shanghai, the Trade Commissioner Damon Paling and our own Andrew Harvey.

In the afternoon the delegation explored new channels for our lobster distribution and retail, such as Alibaba's chain of New Retail stores, HeMa. That evening we visited one of our new restaurant chain partners to discover a new world of live seafood retail. On display was Wild Legend lobster tagged with QR codes linking to our China website, wild, and our promotional video playing in store. We finished the evening with a dinner at the restaurant around a very large table for thirty.

The next day was an immersion in the core business of importing and distribution through one of the largest wet markets in China, the Jiang Yang Market. There was plenty to see over the morning and for many of the tour party a first-hand look on how Wild Legend lobster is handled through the chain to restaurants. A very enjoyable lunch was hosted by one of our dear friends and customers in Shanghai, where the party experienced delicate seafood from around the world, including the famous local farmed Shanghai Hairy Crab.

The tour party retired to the Hotel for our gala dinner hosting some seventy guests from the seafood industry. It was a wonderful tribute to the long term business relationships that Fiordland Lobster Company has developed with our partners in China over many years. It was an informal get together in a relaxed atmosphere with good food and wine, with key players who manage global live seafood importation for all of China. The special evening helped sign off what was an exceptional few days for the delegates. The success of this tour and feedback from delegates, suggest another such tour will be needed next November.