The launch of and Wild Legend

Tuesday October 17, 2017

After a whirlwind couple of months, our KiwiLobster brand now has a fresh new look, a Chinese website and social presence to reach the emerging affluent Chinese consumer market.

Recognising that, it is time to expand our relationships, increase awareness and grow consumer demand for southern rock lobster in China. To do this we partnered with Firebrand (Dunedin based web and marketing agency). The team at Firebrand have developed an international marketing strategy and positioning (with a core focus in China). This was followed by graphic design, video editing, a full suite of collateral and content for KiwiLobster's digital presence. This is all evident on the now live Chinese KiwiLobster website (, WeChat, weibo.comFacebook and Instagram channels. If you are on any of these channels please follow us as we continue on our digital journey (or ask your kids to).

We are all very proud to have the KiwiLobster brand live in China. Keep an eye out as there is much more to come.